On 25 March paastumaarjapäev, or Annunciation Day, is celebrated. In the Estonian folk calendar it was a feast for women. Many chores that were traditionally done by women were forbidden on that day. Women consumed red drinks to become as fresh as a daisy and baked large pancakes. Men who happened to join the female party had to treat them.
In the 1990s at the initiative of the traditional culture teacher Ene Lukka-Jegikjan, paastumaarjapäev became more widely celebrated again in order to strengthen the self-consciousness of women, to enable them to enjoy each other's company and to help them feel a sense of belonging. The celebration is based on traditional customs and enriched by one's own interpretation.
On paastumaarjapäev one gets up before sunrise, puts on a white head scarf, and goes to greet the sun with pancakes and a red drink. Small ribbons are tied to the trees as an offering that should bring happiness to yourself and your loved ones. People engage in circle dances with singing and enjoy a joint breakfast afterwards. They also tell stories about names, reminisce about their foremothers, sing and dance. The future is foretold to unmarried women. When a woman by the name of Mari, Maarja or something similar is in the company, a party will be held in honour of her name.